Vaccinations
Vaccinations is a fictional organization focused on providing data and vaccine appointment services to children and adults. The organization needs a tool that helps people learn about and manage vaccines for their children and adults across the globe. Vaccinations’ primary target users include parents of young children, adults and health administrators who are concerned with the healthcare and importance of vaccinations and would like to learn more about what they can do to reduce infections.
Project overview
understanding the user
User research
Personas
Problem statements
User journey maps
Competitive audit
Ideation
User research summary:
I used data from various sources on the web on vaccinations to develop interview questions, which were then used to conduct user interviews. Most interview participants reported pessimistic on the coverage of vaccines even though we are doing good. But felt bad that there are certain areas and regions in the world aren’t actively doing enough to get children vaccinated. The feedback received through research made it very clear that users would be open and willing to work towards immunizations if they had access to an easy-to-use tool to help guide them.
Personas
Persona: Susan
Problem statement:
Susan is a healthcare official in charge of data and is looking for a tool where she can capture and consolidate the data for the public consumption as well as for other healthcare officials.
Persona: Lorraine
Problem statement:
Lorraine is a healthcare official in charge of various promotional programs and wants to have the data handy to devise further promotional programs and provide insights to the Mayor.
Competitive audit
An audit of a few competitor’s products provided direction on gaps and opportunities to address with the Vaccinations app.
Ideation
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on Child Vaccinations and the data.
the design
Digital wireframes
Low-fidelity wireframes
Usability studies
Digital wireframes
These digital designs focused on providing data on child vaccinations to the healthcare administrators.
Low-fidelity prototype
The low-fidelity prototype connected the primary user flow of booking a table and ordering snacks and beverages from the CoffeeHouse, so that the prototype can be used in a usability study.
Usability Studies
Usability parameters
Usability Findings:
Data: Users want easy access to programmes available in various age groups.
Dropdown menus: Users had difficulty in filtering with dropdowns
Navigational Items: Users want navigational items with better global menu.
refining the design
Mockups
High-fidelity prototype
Accessibility
Mockups
Early designs allowed for some customisation, but the users wanted a better navigation items with clear labels.
Based on the insights from the usability studies, I applied design changes like providing a clear section from the home screen to browse vaccinations for different categories.
Key mockups
High-fidelity prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Accessibility considerations
Clear labels for interactive elements that can be read by screen readers.
Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.
responsive design
Sitemap
Responsive Designs
Sitemap
After completion of app designs, I started working on responsive website. I used Vaccinations sitemap to guide the organised structure of each screen's design to ensure a cohesive and consistent experience across devices.
Responsive Designs
The designs for screen size variations include mobile, tablet, and desktop. These screens are optimized for specific user needs of each device and screen size
Takeaways
Impact:
Users shared that the app made vaccinations seem like something they could actually help improve. One quote from peer feedback was that “the vaccinations app helps bring caring about the people to a personal level in a way that’s easy and engaging.”
What I learned:
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
Nextsteps
Conduct research on how successful the app is in reaching the goal to improve immunization.
Add more educational resources for users to learn about immunizations.
Do more research and improve the app and website.